Advert evaluation

Lighting
We first had problem with the light but other so over I think we had problem with continuity than any thing else in making our advert.

Example would be when the video would be really bright to it come becoming grey. This was simply because my team was using natural lighting through so there was no way to control that as it was weather. I think what my team and me should have done was white until it bright and sunny again to start recording instead of just recording without considering the lighting. 

Narrative
There was a point were we thought it just wouldn't make sense how the narrative was going so we had the perfect idea of changing it to suit to us better and to also add comedy tot he advert which I think help a lot in the end goal. As I think being remembered in an advert means that you did something right. People that make adverts want their product to be memorable some how by adding some sort of comedy it makes it somewhat memorable. So our advert had was a hybrid genre as it contain comedy and romance making it a romcom so I think we did well on that part of having a store and having a genre. 

Equipment

We only used one piece of equipment which was the camera my and team was considering that may be we should also bring a tripod but we believed that we didn't need it. We knew for the best part what we doing and the cameraman never was had to move position while recording our cameraman only needed to look rotate the camera. So overall I think my team and I were fine without any equipment just a camera and a prop.  We only used one prop through out our advert. The prop we used was Terry’s chocolate orange and my team, and I only used one prop because we wanted it to be the center of attention for the audience.

Mise en scene 

My team and I agreed that we should only have a scene as our advert is only 30 seconds long we don't didn't want to go out of our way and make multiple errors we wanted keep the advert and story line simple as much as possible. I think we chose the perfect location, which was the park. I say would say this because couples are known to have a date or meet up in a park and two of our characters were in a romantic relationship.  My team and me agreed that the setting would take place in a park not so far from where we discussed our plans on making our advert.  We planned to film as soon as it was a hot day, which was bright, was we wanted to set the atmosphere that everything is cheerful and to make it seem family friendly even though our target audience age was 7 to 17 years old I still would say that this applies.

Schedule

The schedule for my team was set weeks before we actually start filming so  my team and knew what time we were going to meet and discuss on how we should go about making our advert. Once the day came were we were finally going to start filming for our advert one of our team member was absent. This lead our team to have a miner set back as we needed the character in our advert. My team asked a classmate to be a replacement for one of our group member and we filled in the story line and what is going to happen in our advert. 

Camera language

What I think my team and did well was using the camera techniques that we have learned over up coming months. We used shot revere shot with two characters in a convention. We also could have used the one hundred and eighty degree rule but my team was in such a rush that they didn't take the time to consider what I was saying to them.  My team thought that we used the one and eighty degree rule when I said to them that didn't we just continue without actually taking the time to think about how we position the camera each time we recorded. 

The problem we was faced with was faced with was the delay on dialogue for our characters. We needed the story to make sense so that audience can understand what was going on.  If we shorted it to much think the audience wouldn't understand.  My team and I discussed on which parts should be cut away. If we had shortened to many scenes in the advert it wouldn't have been continuous.  I felt that advert my teams advert needed more than 30 second to make a greater impact on the audience as I think the longer something is the long it is remembered.  We needed to shortened the start of the advert as it wasn't pessary and nothing was happening just a character getting from point A to Point B without any dialogue. We agreed that we just try to shorten the parts that have no dialogue as this would be the best course to take and the story would still make sense. 

We tried to use as many camera techniques as possible in our advert. Another camera skill we ended up using was first person perspective to engage the audience for a little while there wasn't much reason for this we just deiced to add it in so the audience gets a clearer look at the chocolate even though it was in the shadow. 

I think we chose the perfect location, which was the park. I say would say this because couples are known to have a date or meet up in a park and two of our characters were in a romantic relationship.  My team and me agreed that the setting would take place in a park not so far from where we discussed our plans on making our advert.  We planned to film as soon as it was a hot day, which was bright, was we wanted to set the atmosphere that everything is cheerful and to make it seem family friendly even though our target audience age was 7 to 17 years old I still would say that this applies.

Once my team editing our advert we still hadn't have a slogan to go with our advert. One of my team members came up with the slogan ' Irresistible unregretable" which fit perfectly for our story as it fit the storyline of our advert and also to the chocolate we were promoting which was Terry's chocolate orange. 

I thought the acting was pretty armature as we tried to making it genie and realistic as possible by just improving. I thought that we could have done better for acting but I also think it wasn't too bad. I just think that the tone of voice was a bit off and the people acting could have raised it as little for the audience to hear my clearly. I think the factional expression that the actors gave that they were entraining along with the story. Once we had finished our advert I realized my team and me needed to edit our advert.  The original video was about 50 about seconds. My team needed to be shorted so it as that was the rule on making this advert.

What I felt my team and I did right was to agree to have the last shot be a low angle. This was to represent how the Terry's chocolate orange is the superior chocolate existing. This was to emphasize how great the chocolate is that everyone should try it.  Overall I think my team and I could have done from the acting, camera skills and most importantly time management. 

week 5 Production log

Once my team and I finished recording we had many clips that we could chose from to make our 30-second advert. We tried to make all the scenes and angles look like they were all continues. My team realized that there was a few mistakes, which made my team, reconsider on filming a few scenes again.   This was because one of the actors was handing an object on the left hand and once the camera changed location the actor was holding the object in the right hand. This made the advert not look like it was continues. What we needed to do for our editing was to make sure our advert didn't go over the 30-second gap. 

My team and I needed to shorten the clips as it was going over the 30-second gap. We had yet to choose a slogan as well for our advert and what name we would give our advert.  Other than that I thought that my team did a pretty good job in recording and acting.

Week 4 production log

The first week my teams have started practicing for our 30 second advert. My team tried all variety of camera shots and camera angels to see if they would simply look better or worse. My team tried to use multiple camera techniques in our 30 second. We used match on action so that two scenes would correlate to another and make sense.

As my team were just practicing for our short 30 second advert my team decided to practice in a quiet classroom where we wouldn't be disturbed. The actual advert would take place in a local park, which wasn’t too far out in order for me and my team and I to meet up and record our advert. My team and I were deciding if we should really have any diegetic sound in our advert as the advert is really short along with the fact that me and my team can’t afford to use other peoples music as it would be considered copy right. The problem my team was first facing is that some of our team members were absent so some people needed to act while also being the cameraman in our advert.

My team and I each had separate job roles to play when filming our advert. Even though my team was just practising  I think that it could have influenced our self of stream and confidence.

week 3 production log

Week four some of our members were not present on the day we planned to film and we were running out of time to make our advert.  My team needed extra people to help our advert for it to be successful. My team ended up using some of our classmates that were not busy to help with our advert by being a character in my teams advert.

The first problem my team faced was that the location we planned to fill was full of people so we couldn’t film in the park we planned to. At the same time we knew we needed to film as fast as possible so we didn't give up just yet. There was another park that we went to not too far from the original one we planned on filming in. It was a really sunny day so it was good for the camera natural lighting as providing a light heart advert. The was a part while recording were the lighting was too bright that there were dark shadows which the camera failed to capture.  So in other words  
the lighting was the only problem we had while we were recording. Other then that i think we didn't have much of a problem. 

Advert Teams Presentation

Week 2 Production log

My group had lost a member that was vital to our advert, as they couldn't help with our production any more. My team and I shared our idea to some people. We said our adverts will e about two young people having a food fight with just oranges in a canteen. The response to my teams idea was that it would seem like we were influencing kids to have a food fight which would be a terrible idea for an advert as it would our advert would be seen negatively. 

We were facing a problem and so we need to change our idea a bit instead of having a food fight between two friends it would be a couple arguing. We also decided to change our location from canteen to a public park instead. we decided this because it was we wanted our target audience too feel engaged and like the other while also send a positive message that's why we had slightly change it. 

Week 1 production

Our first week my team and I planned how our 30 second advert would be. Once my team and I had came up with our own story line we shared how our ideas on how our advert should be. After we listened to each others idea we came to a vote on whose idea we should go with.  Our team still came to a disagreement. We rethought our idea  and we went with Daniels' idea as it seemed child friendly. our team deiced the best place to run our advert would be in the school canteen. This was best idea we had at the time and so we went with it as had potential.