TV AD Forms

TV advert form - Realistic Production/service - Malteasers Primary target audience: Both genders from age 7 to 15, all social classes and races This malteasers advert has two character that seem to be shown family related as they both look like twin sisters. The short 30-second advert takes place only in the kitchen and nowhere else in the advert.  The camera always cut short to the best and lucky moments of the advert to give a fast effective impact the audience so that it doesn't feel to slow paced.  The camera first starts with a long shot of the two female character of the advert. As soon as one of the females starts a conversation. The camera quickly changes from a long shot to a close of the female in quickly given back a replay. Clearly this advert was to state how it feels to prank someone you know and how some people feel don't even feel bad about it. This could be looked at as just a simple joke but   others watching could take it serially and hate the way female character with casual cloths pranked the female with a gown.  This advert was to show how good it feels to prank someone. It's gets the point across but I believe that most people wouldn't find it funny as it felt like very soft lighted hearted comedy for immature people to laugh at for kids. Of course this also creates some sort of entertainment for those who love childish pranks.  This advert also uses light colors to show the childish and light hearted comedy. It can also prove how two people may look so alike but have total different personalities.  As it is shown in the advert the female with the gown has a mature personality. As she is the one who is taking care of the clothes and putting them in the watching machine. While the female with the casual clothes is just relaxing who has a care free personality. You can also hear just by the ton of voice that the female character with the gown has a mature persona to her then the other female character.  TV advert form - Animation Production/service - MacDonald’s Primary target audience: both gender age 6 to 40, social economic class all races In this animation advert it starts as just a spy mission which can easily be referenced from 007 character along with some the animated character from the movie Madagascar. The advert also plays the plays the mission impossible sound track, which is another reference.  This advert was clearly aimed at kids to eat health food even though MacDonald’s doesn't have the best health food ever. In the advert you see all this animated health food, which looks so fresh, and make people imagining to taste it. This is a good way for more people to come take a look and what they have for people to eat. This animated adverted uses colorful bright colors to make the food look even better attaining people to go and try out some healthy food they got. Even Macdonald doesn't have the healthiest food they food have to admit some devious ones even though they are unhealthy.  When the advert is just about to end you see that you could buy some of the Madagascar character as toys, Which will make kid audience want to buy the toys if the audience have watched the any of the Madagascar movies. TV advert form- Anti realist  Production/ service - Snickers  Primary target audiences: both genders ages from 7 to 15 all social classes and all races In  This advert is unrealistic and shows the impossible also holds comedy to it as well. I would say this advert was trying to make a parody have Asian movies, which has ninja and any sort of action in them.  At first the advert seems to be normal which set around the eddo period in China. Then you see these 4 people calming on roof tops and then jumping in mid air and 3 of them doing a complete 360 in the air, while gliding making a perfect landing on the roof top across the streets. This then leads to one of the character Cheung to eat and transform into a professional ninja. This can also be considered anti realist as the character Cheung landed and collapsed a roof and still was perfectly fine and was able to stand without even a scratch even though he landed on someone after.  This makes the audience want to audience targeted from 7 to 15 how you will be able to do the impossible with the product snickers if you buy it. This would be consider false advertising but it doesn't take it self seriously as it used an actor like Rowan Atkinson who also plays as bean always seems to play a comedian in every single source of media he is in. This advert could be considered anti realistic and at the same time a humorous as advert. As it was clearly trying to make the audience laugh while the actor rowan Atkinson fell from a great height and collapsed the roof.    TV advert form - talking heads  production/services -  Mr. muscles  Primary  Target audiences: both genders ages from 20 to 65 and high and medium social class and all races  In this advert is a cleaning product of what Mr. muscles can do as a cleaning product. It doesn't go into too much detail but it gets the point across of what it can do is forward with the audiacen. Which mean that for an audience that doesn't want it time wasted then this would be one of those adverts. The advert also uses a character Mr. muscles like some kind of cleaning hero. I think this is a negative, as you wouldn’t see many people cleaning the whole house with cleaning product. This is aimed at adults and as such the hero mr muscles didn't feel needed along with the fact the he was completely animated.  The advert is also really colorful and shiny to get the point across that the product Mr. muscle is the best there is. The whole advert also seems like a comic book story, which really doesn't feet in with advert trying to sell a cleaning product. If the company wanted to sell something like action figures and was aimed at kids instead of adults then I could see this advert being better known and successful. I think that most mature audience, which is adult, wouldn't take it product that the company is trying to sell to seriously because of the persona it tries to give off. The only female character in the advert seems like a damsels in distress making the advert feel a whole lot worse then it already is.  TV advers form- series  production/services - Go compare  Target audience both genders ages from 18 to 50 class high to normal economic group and all races  This advert goes straight to the point by doing a musical of people in public singing about their product and what you should do. while the advert isn't very informative the song is very memorable meaning that audience will be likely to remember this advert. The advert does feel realistic as the advert seem normal at first with everyone relaxing in the coffee store. all of sudden a man comes out of no where and starts sing about go compare. This makes for a random yet interesting advert which instantly catches the view. The singing on the other hand is horrible and I began to wonder who hired the man in a fancy suit to start singing. The people minding their own businesses also start to sing a long with the man making the audience think that go compare is something so amazing that no one should miss out on it. There are only overall three character in this advert two of them are for audience to relate to the characters. This is so that the audience can understand what go compare is which does feel lazy as I think they could have used an alternate way of telling the audience what go compare is and promote it some other way instead of the way they did. TV advers form-  Documentary  production/services - Save the children  Target audience both genders ages from 14 to 80 class high to normal economic group primary audience white   This advert start off with the narrator just getting to the point saying "She is just a child" this creates a hard impact straight away with the audiance as they began to learn about the child in the advert. this makes the audience not only feel sorry for the child but also want to help them by donating at much money as possible. The narrator has a smooth and such emotionless voice that it didn't feel impactful enough. In the advert you see some children under the ages of anorexic and staring with sad looks on their face. At those points the camera also seems to do a close of the children's face. This makes the audience feel more guilty then they already are.  At some point in the advert you get to see the one child being fed properly with a smile on his face. This advert is trying to state that not every child needs to anorexic and depressed. the advert is trying to saying with the money you give to use you could make a huge difference in these children lives. This makes the audience with children even more impactful then others.  As some audience are parent they wouldn't want their children to suffer as the children in the advert do as such this can make them donate then most audiences.

Production/service - Sainburyes 

Primary target audience: Both genders from age 7 to 80, all social classes and races

this advert couldn't make any thing clearer as it was trying to to say share your christmas with everyone there is no reason to negative around christmas time and how you should think and behave positively to situation. Thats what this advert tried to teach the audience. A good way of the making this clear was to show differently armies instead of fighting they spent christmas together and had a great time. The amount of people singing at the same it also mean to be over welling along with the people it shows how christmas can bring so many people together good times and bad. The advert started company dark and then later turned comply white background meaning almost like a pant sleight of a story to be written wear there is no anger no or negativity only peace. Thats what i think the white back ground was meant to represent in the advert and i think it did that well enough.